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Tools for Marketing

This workshop introduces participants to web-related resources that improve communication with new and existing customers,  demonstrating the power of client relationship management programs.  It also covers the importance of monitoring business review websites, using a social media marketing strategy, and interpreting website analytics.  Participants are then given one-on-one tutoring sessions to help them implement the specific tools that would help them market their products and services to their targeted audiences.  [This program was developed when 'Aonga Solutions was selected to create and deliver training modules following a "Marketing for Growth" workshop presented by the Tonga Business Enterprise Centre (TBEC), with the focus on actual implementation of the marketing tools that were introduced.]

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